Define event names first
CTA clicks, form submits, phone clicks, language switches, downloads, and service interests need consistent names.
Stable event naming aligns ads, SEO, and sales reports later.
Check forms and source parameters
Forms should record current page, referrer, UTM, service interest, and submission time.
These fields affect sales judgment and campaign review.
Export monthly reports
Reports should show lead rate, channel quality, service interest, and follow-up result, not just visits.
When website, ads, SEO, and CRM data connect, budget decisions get clearer.
Execution Checklist
- Event names
- Form source
- Baidu Tongji
- Ad parameters
- Monthly report
FAQ
Is installing analytics code enough?
No. The tracking code is only the base. You still need events, goals, form fields, and monthly review.